Network Marketing and the Baby Boomers

Baby boomers have driven the U.S. economy for the last 40 plus years. From Gerber baby food, to Keds shoes, to home sales and more, the Boomer Generation has been at the heart of the economy and were the money was to be made in each decade along the way.

"As the year 2011 began on Jan. 1, the oldest members of the Baby Boom generation celebrated their 65th birthday. In fact, on that day, today, and for every day for the next 19 years, 10,000 baby boomers will reach age 65." (Pew Research Center, 2011)

So, what impact does this have on you and your choice to begin a network marketing business? Quite possibly, taking the boomers into consideration may just be your key to success or failure.

Boomers and Your Business Selection

As in other decades, those in front of trends (and in tune with the needs and wants of the boomers) were the ones who cashed in when it came to where they invested their time and money. Given the number of baby boomers advancing in age and the fact that this group tends to be the ones with the most disposable income, taking their needs into consideration when you select your network marketing company seems like a smart move. It's exactly why I have selected the health and wellness industry for my home business. As baby boomers age and tend to live longer, their concerns have turned toward their health and living the highest quality of life that is possible. The health and wellness industry has now grown to over a trillion dollar industry each year, and the boomers are the driving force. Face it; you don't need much of that big a pie to be very happy.

So, be sure as you investigate the opportunity you are going to get involved with the boomers in mind. They will continue to be the economic drivers for years to come, so make sure you have a business that will attract their interest.

Boomers as Business Partners

Once you have your business selected and are beginning to build, don't forget to include the boomer generation as a target group for your presentation. Again, this group has the money to invest in a good business opportunity and they are concerned with how much money they will have in retirement, thus they are looking for ways to generate income streams. Many of this group, like me, don't have faith that social security will continue to be available, or at the very least will suffer drastic cuts, which means that we need other means to fund our activities and lifestyles. If you have followed the advice in the first section and selected an opportunity that offers the boomer generation health benefits, along with the ability to generate income, you have a real winner when approaching someone my age or older about joining your business.

Summary

The boomer generation has long been the fuel for the economic engine and that won't change for quite some time. Taking the needs of this group into consideration when selecting your home business opportunity can give you a big advantage in building a successful network of distributors and generating a residual income from home. Do your homework, spot the trends and select your opportunity from a position of knowing that you are riding the current economic wave being generated by this highly influential sector of the population.

Note from Richard and Glenna:  If you would like to learn more about network marketing and the power it can provide you financially, please view the videos on the right, Brilliant Compensation and What the Wealthy Buy on Payday, and feel free to include your contact information when prompted to do so afterwards and we will be happy to contact you personally regarding the opportunity to get started with ARIIX. If you were sent here by one of our team members, please get back in touch with them and they will make sure you have all your questions regarding getting started with ARIIX answered.